Measuring 'Institutional Inputs', Examining 'Market Outputs': The New Step Forward of PCI 2025

Measuring 'Institutional Inputs', Examining 'Market Outputs': The New Step Forward of PCI 2025

After more than two decades of accompanying reforms to Vietnam’s investment and business environment, PCI 2025 marks a new turning point as it expands for the first time from measuring the quality of local governance to comprehensively assessing the development ecosystem of the private economy.
The Learning Culture at Tan Hiep Phat: Leaders Are Mentors, Colleagues are Partners in Sharing

The Learning Culture at Tan Hiep Phat: Leaders Are Mentors, Colleagues are Partners in Sharing

At Tan Hiep Phat, learning is not a short-term movement. It is a culture and part of the company’s DNA. Every individual, in any role, is encouraged to keep learning, practicing, and growing.
Tan Hiep Phat and the 30–Year Journey: When Learning Becomes the DNA of Pioneers

Tan Hiep Phat and the 30–Year Journey: When Learning Becomes the DNA of Pioneers

In its more than three decades of development, Tan Hiep Phat has become known not only as a leading beverage group in Vietnam but also as a true learning organization where every member, at every level, continually learns, grows, and works together to shape the future.
Fueling Passion from the Welding Workshop: When Dreams Are Powered Every Day

Fueling Passion from the Welding Workshop: When Dreams Are Powered Every Day

The sharp clash of metal echoes through the workshop as welding sparks light up an entire corner.
November and the Final Sprints to Cool Down Life

November and the Final Sprints to Cool Down Life

November arrives as the sunlight softens, deadlines ease, and the city finally exhales after months of rushing.
Hitting Emotional Rock Bottom, Breaking Out of Burnout: Gen Z Head to the Mountains and the Sea to Cool Down Life

Hitting Emotional Rock Bottom, Breaking Out of Burnout: Gen Z Head to the Mountains and the Sea to Cool Down Life

Just returning to work after more than a week off to defend her BMA Marketing thesis, Phương Nghi (28, brand manager in Ho Chi Minh City) decided to “skip work” again. She and two friends escaped the city and chose Da Lat as the place to cool down life.
Why You Should Drink Green Tea Every Day?

Why You Should Drink Green Tea Every Day?

Green tea is one of the most popular types of tea in the world. Whether served hot or cold, it offers a cooling and soothing effect.
Gen Z Finds Their Chill with Zero Degree Green Tea During Stress Season

Gen Z Finds Their Chill with Zero Degree Green Tea During Stress Season

October marks a brief pause before the urban hustle enters its year-end pressure peak. As the heat of final-quarter meetings builds up, many young people choose to go against the flow: slowing down, cooling off with short getaways, or simply unwinding wit
Multitasking and Juggling Jobs? No Big Deal. Gen Z Shares How They Stay Energized and Alert Despite Late Nights and Sleepless Hours

Multitasking and Juggling Jobs? No Big Deal. Gen Z Shares How They Stay Energized and Alert Despite Late Nights and Sleepless Hours

Energetic, multitasking, and always striving for growth, many young people today are willing to take on two or three jobs at once — not only to increase their income but also to sharpen their skills and expand their career experiences.
Multitasking and Juggling Jobs? No Big Deal. Gen Z Shares How They Stay Energized and Alert Despite Late Nights and Sleepless Hours

Multitasking and Juggling Jobs? No Big Deal. Gen Z Shares How They Stay Energized and Alert Despite Late Nights and Sleepless Hours

Energetic, multitasking, and always striving for growth, many young people today are willing to take on two or three jobs at once — not only to increase their income but also to sharpen their skills and expand their career experiences.
Fuel Up for Instant Alertness During Long Days and Late Nights

Fuel Up for Instant Alertness During Long Days and Late Nights

Driven, quick-thinking, and always looking for growth, today’s young professionals constantly seek out new fields to develop themselves. But when working day and night, effort alone isn’t enough. Many young people have their own “energy hacks” to stay alert, meet deadlines, boost creativity, and break through at work.
Recharge with Number 1 to Become a Better Version of Yourself

Recharge with Number 1 to Become a Better Version of Yourself

To stay energized and alert before racing to meet a project launch deadline for a major real estate development, Trần Ngọc Trà My (27, Ho Chi Minh City), a freelance MC, grabbed a bottle of Number 1 energy drink and gave herself a quick break to recharge and regain focus.
Coolcation Trend: When Young People Choose to Cool Down Life with Zero Degree Green Tea

Coolcation Trend: When Young People Choose to Cool Down Life with Zero Degree Green Tea

In October, when work pressure hits its peak, Gen Z does not sit around waiting for relief. They shut their laptops, create their own “coolcation,” and step away from stress to regain control of their minds.
The Journey of Passion Behind the Kitchen: Stories of Those Who Choose the Culinary Path

The Journey of Passion Behind the Kitchen: Stories of Those Who Choose the Culinary Path

The culinary profession carries the ambition and passion of many young people. For them, it’s not just a job—it’s a calling. But the path to becoming a chef is never easy. At any point, they may be tempted to give up if they’re not fueled by the right energy and an enduring spirit.
Young Female Tech Student Proves Her Number 1 Spirit, Step by Step Chasing Her Research Dream

Young Female Tech Student Proves Her Number 1 Spirit, Step by Step Chasing Her Research Dream

In an international scientific conference hall filled with dense reports, jargon, and equations, a young woman in a white ao dai confidently presents her work on biomedical antenna design. The room follows her every word.
Gen Z Travels Far Just to Sleep: When Tourism and Green Tea Help Cool Down Life

Gen Z Travels Far Just to Sleep: When Tourism and Green Tea Help Cool Down Life

When exhaustion hits its limit, Gen Z chooses to travel not to check in or chase clouds—but simply to sleep. These trips away from the city come with headphones, a few books, and chilled bottles of Zero Degree Green Tea. It’s no longer about exploring new places, but about “getting away to slow life down,” to breathe and rebalance in the mountains and fresh air.
The “Zero Degree, No Stress” Journey of a New Generation

The “Zero Degree, No Stress” Journey of a New Generation

Even though she had just returned to work after more than a week off to defend her BMA Marketing thesis, Phuong Nghi (28, brand manager in Ho Chi Minh City) decided to “skip” another day. She and two friends escaped the city, choosing Da Lat as their geta
From Deadlines to Nature: How Vietnamese Youth Are Cooling Down Burnout

From Deadlines to Nature: How Vietnamese Youth Are Cooling Down Burnout

Just a week after returning to work from a break to defend her BMA Marketing thesis, Phuong Nghi (28, brand manager in Ho Chi Minh City) decided to “escape” again. She and two friends fled the city for Da Lat, seeking a reset from the pressures of life.
The Number 1 Girls: When Passion Is Fueled, Limits Become Only the Starting Point

The Number 1 Girls: When Passion Is Fueled, Limits Become Only the Starting Point

Two Gen Z women, two parallel journeys through steel and algorithms — both pursuing their dreams with unwavering dedication, pushing their own limits, and spreading the energy and passion of Number 1 to young people across Vietnam.
Number 1: A Vietnamese Energy Icon Fueling the Passion of a Generation

Number 1: A Vietnamese Energy Icon Fueling the Passion of a Generation

As the stage lights blaze and the bass shakes the ground, the crowd erupts in cheers. Amid the electrifying atmosphere, the limited edition Number 1 bottle appears alongside Đen, its vivid red-and-gold design glowing like a flame of passion.
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